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Crafting a Winning Go-to-Market Strategy

Highspot

Takes into account the entire customer journey, from product development to post-sale support. Consider demographics, behaviors, preferences, industry (financial, legal, SaaS) and pain points. Define Target Audience Create Buyer Personas: Develop detailed customer profiles.

article thumbnail

Crafting a Winning Go-to-Market Strategy

Highspot

Takes into account the entire customer journey, from product development to post-sale support. Consider demographics, behaviors, preferences, industry (financial, legal, SaaS) and pain points. Define Target Audience Create Buyer Personas: Develop detailed customer profiles.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

What would you tell a woman just starting a career in sales? Develop relationships in product development, legal, finance, marketing… across your company (in addition to your customers’ companies in the appropriate groups). What is your best piece of career advice for women in sales? Support other women in sales.

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