What Is Total Addressable Market (TAM)? How to Calculate + Examples
Salesforce
MARCH 13, 2025
Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. Building products to meet all the needs of all people is not only hard, but it’s also expensive. Whenever possible, find market data from credible sources (e.g., the U.S.
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