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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

FEBRUARY 3, 2022

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Users can refer 12 friends and get Trello Gold free for a year.

Growth 113
Growth Referrals Minimum Viable Product Drivers/motivators 113
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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

OCTOBER 7, 2021

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers.

Product 142
Product Minimum Viable Product Price Launch 142
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