Objectives and Key Results Pitch Proposal Writing 
Highspot
JANUARY 23, 2025
Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.
Salesforce
FEBRUARY 12, 2024
However, there are key differences to keep in mind. Even though it might not result in an immediate sale, this relationship-building technique helps reps earn the trust of prospects. If you can uncover that value, you can add it to your pitch. They want to learn what happens to the buyer if the issue is not addressed.
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