What is Consultative Sales? 5 Principles and Best Practices
Salesforce
FEBRUARY 12, 2024
Consultative selling is a sales approach that focuses on understanding your customer’s challenges and recommending products or services to resolve them. Your role as a consultative sales professional is to empathize, advise, and advocate, not push a product. If you can uncover that value, you can add it to your pitch.
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