How to Build Effective Sales Compensation Plans for Any Customer Facing Role
Sales Hacker
MAY 9, 2019
40,000/150 = $267/SQL. Or rather $250/SQL. As the SDR generates 12 SQLs/mo = $3,000 in commission. This also means that for every deal won at an ACV of ~$30,000 with a 1 in 5 win ratio you thus will have to pay for 5 SQLs = $1,250. . We look to spend $1,250 for 5 SQLs since this is what the business model is.
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