4 Lessons From the Most Purposeful Ads of 2014-2015
Hubspot
APRIL 3, 2015
The smoke was sometimes literal ("Sophisticated women smoke Virginia Slims!") Every purchase is mere clicks away; there are increasingly few strangleholds on distribution, proprietary sales territories, patented common goods, price or quality differentials. Smart brands, both for- and nonprofit, are figuring this out at breakneck pace.
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