Sales Hacker

JANUARY 20, 2021

This article dives into the current state of ABM and how we need to rethink it to drive business forward in 2021. Feel free to jump ahead: What is account-based sales and marketing? Issues with one-to-many and one-to-few ABS and marketing programs. What is personal account-based sales and marketing?

Objectives and Key Results 67

Objectives and Key Results Appointment Campaign Sales 67

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

FEBRUARY 17, 2021

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The third category is addressed through TURTLEDOVE and related programs (more later). It’s slated for a trial in March 2021 with the release of Chrome 89. How FLoC works. Image source ).

Networking 140

Networking Trust A/B testing Conversion 140

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 83

Trust Objectives and Key Results Engineering Negotiate 83