Remove 2023 Remove Go To Market Remove GTM Remove SPIN cycle
article thumbnail

Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

How the marketing, sales and customer/account management teams work together is also critical to success. Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. An equally coordinated approach across the seller’s go-to-market teams.

B2B 134