Google Ads for lead generation: A 6-step framework for success
Search Engine Land
SEPTEMBER 21, 2023
Google can drive an increased volume of leads, but the quality and the intrinsic value of those leads will differ. In the example above, I would recommend my client to optimize toward SQL with dynamic values based on things like company size or predictive lifetime value (pLTV) if that is viable. Why is lead quality so important?
111 
Let's personalize your content