5 Challenges in Moving Upmarket and How to Overcome Them with Salesforce Ventures
SaaStr
DECEMBER 5, 2023
You have to expand your focus on how you sell and make it strategic to the C-suite. With that comes business value assessments, where you put some numbers to the pitch in terms of ROI and the value it can bring your prospect. When you get to the phase of wanting to sell to Enterprise, it often breaks down at Enterprise needs.
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