SaaStr

MAY 30, 2024

It’s a growth model and GTM strategy. They prioritize direct selling and relationships over allowing customers to go and buy directly. In the product-led sales world, you use that data from freemium users to pitch to your customers. What PLG Signals Can Sales Use to Sell Software? Why is it end user-focused?

Cross-sell 95

Cross-sell Customers Pitch Drivers/motivators 95

SaaStr

DECEMBER 5, 2023

You have to expand your focus on how you sell and make it strategic to the C-suite. With that comes business value assessments, where you put some numbers to the pitch in terms of ROI and the value it can bring your prospect. When you get to the phase of wanting to sell to Enterprise, it often breaks down at Enterprise needs.

GTM 76

GTM Cross-sell Government Legal 76

Highspot

OCTOBER 23, 2023

This cross-departmental collaboration ensures all team members align with the product launch and company goals. Pitch Your Positioning to Stakeholders Ensure that internal stakeholders understand and are aligned with your product’s positioning. Their support will be crucial for a unified launch effort.

Launch 59

Launch Negotiate Product GTM 59

Sales Hacker

MAY 26, 2021

Sales ops is responsible for supporting and enabling sales reps to sell efficiently and effectively. Sales operations teams bring a system of selling and structure to a sales organization. These teams focus on converting leads into customers by tailoring their pitches to address prospects’ specific needs.

Territory 60

Territory Objectives and Key Results Finance Cross-sell 60

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Why Should You Sell Into Startups? While selling to startups is an evergreen opportunity, it’s important to understand the risks as well.

Sell 77

Sell Minimum Viable Product Objectives and Key Results Cross-sell 77

Gong.io

SEPTEMBER 14, 2022

That also means that you can’t re-use an existing go-to-market (GTM) strategy for different products. Your GTM needs to be tailored to each situation in order to be effective. While a GTM strategy can overlap with a traditional marketing strategy in the latter stages of the plan, it tends to be substantially more thorough.

Go To Market 62

Go To Market GTM Launch Promote 62

Gong.io

JULY 21, 2021

GTM leaders are demanding reliable and predictable growth. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. When those GTM execs ask you, “What is RevOps?” This team is all about creating cross-functional partnerships. Is your goal selling to more customers? Targeting new markets?

Growth 62

Growth GTM Cross-sell Pipeline 62