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5 Steps to Build Your First GTM Playbook with Stage 2 Capital

SaaStr

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Let’s look at common mistakes in SaaS GTM playbooks and what to focus on instead. During Workshop Wednesday , held every Wednesday at 10 a.m.,

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Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge (Pod 594 + Video)

SaaStr

He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Four mistakes companies make when adding GTM to PLG. As your company grows, there is a requirement to add a sales team with a GTM vision. Breaking down a consumer tech growth team.

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Top SaaStr Content for the Week: OpenAI’s Head of Sales, New Workshop Wednesday with Divvy, SaaStr’s CEO and lots more!

SaaStr

SaaStr 692: How To Perfectly Pitch Your Seed Stage Startup With Y Combinator’s Managing Director Michael Seibel      Top Videos This Week: 1. How to Pitch Your Seed Stage Startup with Y Combinator’s Managing Director Michael Siebel 2. Live Workshop Wednesday: The GTM Models We Used at Divvy To Go From 0 to a $2.5B

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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Experimental vs. Scale.

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How Your Sales Team Can Use PLG to Acquire and Expand New Customers Faster with Uday Chakravarth, Former Head of PLG at Atlassian 

SaaStr

It’s a growth model and GTM strategy. In the product-led sales world, you use that data from freemium users to pitch to your customers. With product-led sales, they still go in and experience the product, but then that information is used to tailor a pitch to a CRO, Head of RevOps, Head of Marketing, etc.

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The 4 steps you must take before launching your product

Martech

They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. The most common and biggest mistake with GTM plans is keeping them hidden in the upper echelons of a company. This inclusive strategy fosters alignment and creates a more dynamic, responsive and effective GTM plan.

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Top SaaStr Content for the Week: Adobe’s CSO & EVP, Amplitude’s CEO, Stage 2 Capital’s Co-founder, new Workshop Wednesday and more!

SaaStr

How To Perfectly Pitch Your Seed Stage Startup With Y Combinator’s Michael Seibel 2. Workshop Wednesday LIVE: 5 Steps to Build Your First GTM Playbook with Stage 2 Capital The post Top SaaStr Content for the Week: Adobe’s CSO & EVP, Amplitude’s CEO, Stage 2 Capital’s Co-founder, new Workshop Wednesday and more!

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