What is the significance of Oracle’s Fusion Marketing launch?: Tuesday’s Daily Brief
Martech
SEPTEMBER 28, 2021
I thought it was significant news, especially as it implicitly reduces the role of CRM to a system of record for the last stages of the purchase cycle. Gruzbarg pointed to a Gartner study that predicts that by 2025, 60 percent of direct-to-consumer brands will be organized by function and not channel. Read more here. Quote of the day.
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