Why we care about retail media networks
Martech
AUGUST 3, 2022
What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We Read next: Marriott launches its own media retail network. Retail profit margins tend to be slim – in the 3% to 4% range. The margin on ad sales is usually 70% to 90%, according to BCG. And sales are very good.
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