What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
It requires RFPs, tenders, quotes and negotiations. The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). Retail profit margins tend to be slim — in the 3% to 4% range.
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