How digital natives changed the game on legacy media
Martech
FEBRUARY 28, 2025
By 2027, 60% of Netflix subscribers will be watching commercials again. Now, it’s a chaotic mix of IP management struggling to find its niche outside of Star Wars and Marvel. Look at Netflix. Once the streamer was revolutionary, now it’s just another ad-supported network. In Q1 2024, 22% of U.S.
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