How digital natives changed the game on legacy media
Martech
FEBRUARY 28, 2025
The media shake-up is happening now, and traditional outlets are struggling to survive. By 2027, 60% of Netflix subscribers will be watching commercials again. Creators analyze watch time, audience retention graphs and click-through rates (CTR) like Wall Street traders watch stock trends. Look at Netflix. In Q1 2024, 22% of U.S.
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