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Why we care about AR and VR: A guide for marketers

Martech

This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. These two innovations represent an almost unprecedented customer experience.

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The Impact of AI on Sales Strategies and Performance

Highspot

In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S. It will suggest opportunities when sales representatives should follow up for upselling and cross-selling. will rely on AI to aid in their purchasing process.