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4 Tips and Best Practices for Using Marketing Automation for Sales Management

Sales Pop!

Marketing automation specifically applies automation to managing marketing tasks. And it can have a profound effect on your sales management, as backed up by the statistics. In this article, we take a deeper look at how you can make the most of marketing automation for improving sales management and growing your business.

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How to Start a Lead Management Program in 9 Easy Steps

Hubspot

No two ways about it, starting a lead management program from scratch can be daunting. Instead, the channels for lead generation multiply almost daily, and sorting through them to determine which will be most effective, let alone how to manage the leads once they come in, give even the most experienced marketers many gray hairs.