Remove A/B testing Remove Contract Remove Leadership building Remove Trust
article thumbnail

Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Share valuable insights consistently and build relationships to boost engagement. Become a trusted brand with thought leadership. B2B demand generation focuses on ROI.

Referrals 115