CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts
ConversionXL
APRIL 12, 2017
It’s not which variant collects more email addresses, it’s which variant sells more books. Pay them upfront so they don’t try to say X to get the money. Summary: Find opps, estimate impact, dig into results, take testing further. Joanna Wiebe: How to Be Specific: From-the-Trenches Lessons in High-Converting Copy.
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