Remove A/B testing Remove Cross-sell Remove High impact Remove X-functional
article thumbnail

CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

It’s not which variant collects more email addresses, it’s which variant sells more books. Pay them upfront so they don’t try to say X to get the money. Summary: Find opps, estimate impact, dig into results, take testing further. Joanna Wiebe: How to Be Specific: From-the-Trenches Lessons in High-Converting Copy.

Growth 86
article thumbnail

Top 5 Insights from Every Speaker of Digital Elite Camp 2018

ConversionXL

You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Make a connection between A/B testing and your boss/strategy. Prioritise impact over speed. Select tests that make a real impact. Cross-sell/up-sell.