ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Most likely, they’ll only remember one—your main selling point. Run a functional investigation. The limits of competitive analysis. is probably random. Set your goals.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

FEBRUARY 26, 2014

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. This type of cross referencing will help expand the scope of your conversion measurement and allow you to shape your conversion funnel. You Need To Be Where The People Are. image source.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

JUNE 26, 2017

A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Websites selling different things are different and even if they sell the same products, their target audience might be different. Organize growth into a cross-functional team. Websites are contextual.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Functional analysis.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

PandaDoc

MARCH 7, 2023

This visual aid gives every member of your sales team a big-picture view of the entire selling process. What’s more, it makes it easy to ensure you have enough personalization to show the lead that you understand their needs (and what you’re selling!). This type of A/B testing makes it obvious which technique is the winner.

Process 52

Process Objectives and Key Results Pitch Legal 52

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Pay them upfront so they don’t try to say X to get the money. Summary: Find opps, estimate impact, dig into results, take testing further. If the copy won’t sell them, what will? Copy either sells or it doesn’t. Image Credit.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86