ConversionXL

FEBRUARY 26, 2014

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. Not only will creating a Monday-Sunday map of activities empower you to make smart decisions on when to run your Campaigns, but it will make you more valuable to your team as a source of key coordinating data.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

PandaDoc

MARCH 7, 2023

This visual aid gives every member of your sales team a big-picture view of the entire selling process. The result is an improved customer experience overall. This can be intimidating at times, but often you’ll already be aware of genuine interest and know exactly how your product eliminates a pain point (solid preparation is key).

Process 52

Process Objectives and Key Results Pitch Legal 52

ConversionXL

APRIL 3, 2018

Transparency correlates to agility (Does your CEO know how many tests you ran last month?). Aligning customers & business objectives. Map all key profiles & data. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Pay them upfront so they don’t try to say X to get the money. The results can change.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86