ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? If I do X, I expect Y.

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

APRIL 12, 2017

Day two was all about optimization / testing strategies and processes. Finally, day three covered all things customer success and growth. Pay them upfront so they don’t try to say X to get the money. Chris Goward: The Better Way to Optimize: How to Get Business-Impacting Insights from Your Growth Program.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

JUNE 19, 2018

Hana Abaza: Thriving on Change, Driving Growth and Lessons Learned at Shopify. Chris Out: How to Build a Top 1% Growth Team 3 times faster than your Competition? The growth system is broken: product, marketing and sales are siloed. Growth hacking is not only top of the funnel. A high impact teams needs top skills.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103