Making Marketing Training Work: Closing Skills Gaps, Proving Value
ConversionXL
AUGUST 8, 2018
Just as experienced marketers may hesitate to invest themselves in digital, newer marketers, Leavitt cautioned, risk undervaluing traditional skill sets: “More experienced people feel more comfortable with soft skills—collaboration, leadership, teamwork, etc.”. For every marketer, there’s need. A/B Testing.
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