Facebook, OkCupid, and the Ethics of Online Social Experiments
Hubspot
AUGUST 1, 2014
Why were people so angered by these tests, but most people don''t raise an eyebrow when it comes to A/B testing website design or calls-to-action? Facebook''s experiment was to figure out whether human emotion was contagious in online social networks. We''re All Part of These Experiments. That''s how websites work.".
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