article thumbnail

A/B testing alternatives for low-traffic websites

ConversionXL

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

article thumbnail

User Experience Testing: A Conversion-Focused Guide

ConversionXL

What defines a “good” UX from a “bad’ UX, and what do the gradations look like between the two poles? The challenge comes in testing and measuring UX. That’s what this article is about: measuring and testing UX. It’s a great test for clarity, and you get a nice world cloud to show your design team or boss.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The dangers of saying ‘no’ in martech

Martech

The legal and IT security teams are alarmed and typically take measures like blocking company email addresses from being used with the service or blocking the service from the company’s network. Further, in regard to UX matters, a multivariate testing tool can also provide an easy way to try something out without much effort or commitment.

Legal 97
article thumbnail

How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

and you can definitely use it for UX and conversion optimization , too. There’s a great deal to be gained from thorough, regular competitive analysis—usability insights, design advantages, a more convincing value proposition , and of course, ideas for testing. Free UX & Usability course. By Karl Gilis. I agree to get emails.

UX 126
article thumbnail

Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

For UX analysis: Hotjar 5. For A/B testing: Google Optimize 6. This could be content or UX-design-related. Product teams, customer support, UX design, IT, and stakeholders will all contribute to achieving goals. For UX analysis: Hotjar. For A/B testing: Google Optimize. Bounce rate. Cost: Free.

article thumbnail

Facebook, OkCupid, and the Ethics of Online Social Experiments

Hubspot

Why were people so angered by these tests, but most people don''t raise an eyebrow when it comes to A/B testing website design or calls-to-action? Facebook''s experiment was to figure out whether human emotion was contagious in online social networks. We''re All Part of These Experiments. That''s how websites work.".

article thumbnail

A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

– and you can definitely use it for UX and conversion optimization, too. A recent competitive UX benchmark conducted by CXL Institute. Jaime Levy , UX Strategist and Author, suggests also looking at content types, personalization features, and community features on competitors’ websites. Who do they know?

UX 131