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6 areas to address before increasing B2B paid media investment

Search Engine Land

Mobile website UX. Mobile website UX Optimizing mobile landing pages for conversions is crucial for making the most of your paid media. Basics like optimizing lead gen forms are table stakes, but we still see brands with UX that’s frustrating enough to get users coming from the most aligned, high-intent queries to bounce.

B2B 104
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How to navigate SEO in a multi-platform world

Search Engine Land

Work closely with UX designers to create websites that are easy to use and navigate. User experience In many ways, SEO and UX go hand in hand. The goal of UX is to ensure a seamless and intuitive website experience. They need to help develop content strategies and ensure that content is optimized for search engines and users.

UX 111
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How to Network Like a Natural at #INBOUND14 [SlideShare]

Hubspot

To get the most out of your experience at INBOUND or any upcoming conference you''re going to, use this SlideShare from IMPACT Branding & Design as your guide to the dos and don''ts of networking. Must-Read Networking Dos & Don''ts for INBOUND 2014 from IMPACT Branding & Design, LLC. networking' Click to tweet!

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Braindates Are Open for SaaStr Europa: Meet Your Mentors

SaaStr

2,500 SaaS CEOs, Founders, Revenue Leaders and VCs will join us for 2 days of tactical content, networking, and epic evening events when the Cloud comes to Barcelona. Braindates are 1:1 and small group networking sessions designed for you to share knowledge and network with like-minded SaaS leaders during SaaStr Europa.

Meeting 76
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How to survive and thrive in a Google helpful content world

Search Engine Land

Visit the Mediavine or Raptive ad network groups on Facebook. Ad companies are notorious for pushing aggressive ad density percentages, giving incredibly poor SEO advice and optimizing for “ad income” over site UX whenever possible. The recent update affected thousands of bloggers and the drops were significant.

Niche 136
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How publishers can regain traffic and revenue with affiliate marketing

Search Engine Land

The changed UX could make it so the helpful content update devalues their pages and the site. You can also look for new brands on affiliate networks and ask for products to test. In other cases, the affiliate team has editors, and the content goes through an SEO and ads review to ensure quality and UX.

Niche 137
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MarTech Salary and Career: Greg Morales on the joy of always learning

Martech

A: On my LinkedIn network, there was a time at the beginning of 2022 when I’d see 50 people a day posting, ‘I’m starting a new position at ….’ And now there’s opportunities in UI UX, there’s opportunities for programmers, opportunities for data guys, it’s just all over the place.

UX 85