Facebook, OkCupid, and the Ethics of Online Social Experiments
Hubspot
AUGUST 1, 2014
Why were people so angered by these tests, but most people don''t raise an eyebrow when it comes to A/B testing website design or calls-to-action? By signing up for these services, we technically give consent to be treated like guinea pigs.". We''re All Part of These Experiments. That''s how websites work.". Or Twitter.
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