Facebook, OkCupid, and the Ethics of Online Social Experiments
Hubspot
AUGUST 1, 2014
Why were people so angered by these tests, but most people don''t raise an eyebrow when it comes to A/B testing website design or calls-to-action? Facebook may have crossed the line, according to James Grimmelmann, Professor of Technology and the Law at the University of Maryland. We''re All Part of These Experiments.
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