Martech

APRIL 5, 2023

They combine quick wins for short-term gains with longer-term strategic revisions designed to work now during economic uncertainty and later when times improve. Create or update your strategic plan Whether you have a spreadsheet full of strategy or a bare outline, having a plan can help you allocate time and energy more efficiently.

Profit margin 124

Profit margin Objectives and Key Results A/B testing Strategic planning 124

ConversionXL

AUGUST 30, 2019

There aren’t many A/B test case studies online about product page descriptions, but that’s fine. This can’t be a tactical communications hack—it’s really a strategic reframing of your positioning. There was a project a while back that you may have heard about called ‘The Significant Objects’ project.

Product 127

Product Objectives and Key Results Non-Profits Pitch 127

ConversionXL

MAY 8, 2017

There aren’t many A/B test case studies online about product page descriptions, but that’s fine. This can’t be a tactical communications hack – it’s really a strategic reframing of your positioning. There was a project a while back that you may have heard about called ‘The Significant Objects’ project.

Product 104

Product E-commerce Objectives and Key Results Non-Profits 104