Hubspot

APRIL 2, 2021

Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). So what about ad networks? Think Google Adsense and Facebook Audience Network. It's the publisher version of the DSP.

Objectives and Key Results 88

Objectives and Key Results Cross-sell Negotiate Campaign 88

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. Tips on whole product management. What is the "Chasm"? Technology Adoption Lifecycle. Chasm as the single biggest challenge. A war analogy. Define the battle.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

MAY 14, 2023

You started your career at Proctor and Gamble, which was probably a little less fun and energetic than SaaStr. Greenhouse followed a similar path to Talkdesk and should cross $10 million ARR later this year, up from almost nothing at the start of the year. What I mean is that even to sell let’s say, to a customer in London.

Price 92

Price Start-ups Up-sell X-functional 92