Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). Nobody knows exactly what the impact will look like yet," he added, "but we, in the industry, are crossing our fingers and hoping for the best.".
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