Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
This leads us to key progress indicators (KPIs). So, once that process is complete, all there is to do is launch and wait for results to come in. If you're taking a direct approach, this will likely be a collaborative process between your team and your publisher's account manager. Track the results and optimize.
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