Account management Go To Market Niche Sales Support 
The Lost Book of Sales
JULY 12, 2021
This is potentially a lose-lose situation threatening both the quality of the vendor’s work and the fabric of the relationship, and it requires careful account management including frequent contact at the executive level. This can only happen if the sales effort is focused on a single niche market.
Sales Hacker
OCTOBER 7, 2021
Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. What is one a-ha moment you’ve had in your sales career? What is your best piece of career advice for women in sales?
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