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3 Big Reasons Why Marketing Automation Is Not Working for Your Business

Sales Nexus

CRM stands for “customer relationship management” It is software that captures the details of every interaction your business has with customers and prospective customers. With a marketing automation platform in place, much of that follow-up can happen with triggered emails.

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot

In a similar vein to how marketing automation can contribute to sales, the value sales automation offers marketing departments mostly has to do with freely sharing information between both sides of the business.

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Navigating the Evolution: The History of Marketing Uncovered

Lead Fuze

Once upon a time, personal recommendations were the most powerful marketing tool. But as societies evolved and technologies advanced, so did our ways of selling products and ideas. They blew open doors to unprecedented possibilities for marketers. It paints an impressive picture of human innovation and adaptability.

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First-Party Data: How You Can Succeed in a Cookieless World 

Salesforce

TechBat aims to use its first-party data to launch a comprehensive campaign promoting its new artificial intelligence (AI)-powered project management tool designed for small to medium-sized businesses (SMBs). They promote these through their newsletter, social media channels, and website landing pages.

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