The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
Hubspot
JUNE 13, 2014
To sell more and bigger diamonds, Ayer would have to market to consumers at varying income levels. The big ones sell the little ones," said Dorothy Dignam , a publicist for De Beers at N.W. are diamonds the biggest scam in history, or is this a prime example of ingenious marketing? Creating the Narrative.
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