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How advertisers can take the lead in reducing carbon emissions

Martech

Five key areas drive the carbon footprint of digital advertising: The production and distribution of advertisements — technical teams and transport. Technical production resources. Graphic creation, editing and post-production. The shooting process (including sets and energy costs). Administrative tasks/personnel.

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The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

Hubspot

The slogan perfectly captured the sentiment De Beers was going for -- that a diamond, like your relationship, is eternal -- while also discouraging people from ever reselling their diamonds, as mass re-selling would disrupt the market and reveal the alarmingly low intrinsic value of the stones themselves. At the very beginning of N.W.

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9 Examples of Native Ads People Actually Enjoyed Reading

Hubspot

Starbucks partned with The Onion to promote its Doubleshot Espresso by sponsoring a post on productivity on the weekends. Olevich told reporters that her team is currently testing whether the phenomenon can be synthesized by combining certain levels of intrinsic motivation with an as yet undetermined volume of Starbucks Doubleshot Espresso.