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How advertisers can take the lead in reducing carbon emissions

Martech

Five key areas drive the carbon footprint of digital advertising: The production and distribution of advertisements — technical teams and transport. Technical production resources. Graphic creation, editing and post-production. Breaking down the carbon cost of an advertising campaign.

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The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

Hubspot

Ayer helped De Beers successfully turn a failing market into a psychological necessity, all during a period of war and economic turmoil. What were the marketing campaigns that turned the diamond industry around -- and were they morally sound? The agency saw tremendous success from their early campaigns. diamond sales.