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Product-Led Growth: The Strategy Everyone Is Watching

Heinz Marketing

Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. As a growth strategy, product-led growth removes the traditional sales cycle and, instead, lets the product sell itself. A product-led approach is holistic. Not quite.

Growth 110
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People, Process, and Product: A Product Leader’s First 90 Days with Notion CPO Madhu Muthukumar (Pod 544 + Video)

SaaStr

When a founder starts a company, they don’t need a product leader. Instead, they bring in engineers, researchers, designers, and data scientists to create the product. When you eventually come in, your job as a product manager is to pull everything together. “Everyone’s mental model of what is a product is different.”

Product 87
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7 Productivity Hacks to Make You a Great Salesperson

Jeff Shore

We are often told that having goals will make us more productive. They often lack intrinsic motivation. Then begin hacking your way towards achieving the kind of productivity that will make YOU a great salesperson! The post 7 Productivity Hacks to Make You a Great Salesperson appeared first on Jeff Shore.

Product 128
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3 Ways to Build Customer Loyalty in the First 3 Months

Sales Hacker

While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time. In tandem with the sustained efforts in product excellence fostering long-term loyalty, are there supplementary ways to build customer loyalty – more quickly?

GTM 93
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Ten Sales Kickoff (SKO) Insights You Can’t Afford to Miss

Sales Hacker

It tends to be intrinsic. Instead of relying solely on external rewards or incentives, focus on inspiring your sales team to tap into their own intrinsic motivation for greatness. Here’s one productive idea: hosting a webinar series leading up to the SKO for information sharing and pre-engagement. Sure, inspiration is a must.

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Why Your Next Lead Is No Better Than the Last

Iannarino

The evidence shows that it is a good practice to respond to a lead in something less than an hour, but there is no evidence that today’s Glenn Ross leads are intrinsically better than yesterday’s Glenn Ross leads. Why You Want to Believe a New Lead Is Better.

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Motivation For Sales – A Detailed Guide

The 5% Institute

It involves convincing potential customers to purchase products or services, and it plays a vital role in driving revenue and growth. It involves a combination of intrinsic and extrinsic factors that fuel their passion and commitment to delivering outstanding results. Sales is a crucial aspect of any business.