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Product-Led Growth: The Strategy Everyone Is Watching

Heinz Marketing

Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. As a growth strategy, product-led growth removes the traditional sales cycle and, instead, lets the product sell itself. A product-led approach is holistic.

Growth 106
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Why Your Next Lead Is No Better Than the Last

Iannarino

The evidence shows that it is a good practice to respond to a lead in something less than an hour, but there is no evidence that today’s Glenn Ross leads are intrinsically better than yesterday’s Glenn Ross leads. But in more cases than not, you’ll still need to sell. Why You Want to Believe a New Lead Is Better.

Intrinsic 311
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3 Ways to Build Customer Loyalty in the First 3 Months

Sales Hacker

While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time. In tandem with the sustained efforts in product excellence fostering long-term loyalty, are there supplementary ways to build customer loyalty – more quickly?

GTM 93
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7 Productivity Hacks to Make You a Great Salesperson

Jeff Shore

If you want to sell more, like those top-performing salespeople – there’s a hack for that! We are often told that having goals will make us more productive. They often lack intrinsic motivation. Then begin hacking your way towards achieving the kind of productivity that will make YOU a great salesperson! Want more sales?

Product 128
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The 10 Most Common Sales Mistakes in 2021

Iannarino

Not Occupying the One-Up Position: In any relationship between two people, one of them will be One-Up and the other One-Down. That ranking is not about intrinsic superiority. Instead, the person who is One-Up has the knowledge and experience to lead the other. This is what modern B2B sales looks like now.

Negotiate 161
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Want Better Answers From Generative AI? Write Better Prompts.

Salesforce

But not everyone uses it to its full potential — and that likely comes down to the prompt — or questions and statements — you feed into GAI products. Follow up after the initial response to go deeper and get even more explicit responses. The better the generative AI prompts, the better the response. Give that information as well.

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Why The Greatest Sales Teams Just Kill It On Dec 31. When Everyone Else Has Gone Home.

SaaStr

So with the end of the year coming up again, it’s time to update a classic SaaStr post. Let me list a few: Why do customers buy a ton of seats up front , when they could start with a few and buy more later? And even if there is budget left, you generally can’t burn it on a recurring revenue product. Not really.

Intrinsic 122