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How advertisers can take the lead in reducing carbon emissions

Martech

The media plan and data-driven estimates for the theoretical advertising campaign are taken from fifty-five’s real-world experiences. Its use of a theoretical client is a means of encouraging advertisers and agencies to draw parallels between their own campaigns and the study without intrinsic bias.

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The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

Hubspot

The slogan perfectly captured the sentiment De Beers was going for -- that a diamond, like your relationship, is eternal -- while also discouraging people from ever reselling their diamonds, as mass re-selling would disrupt the market and reveal the alarmingly low intrinsic value of the stones themselves. At the very beginning of N.W.

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9 Examples of Native Ads People Actually Enjoyed Reading

Hubspot

Olevich told reporters that her team is currently testing whether the phenomenon can be synthesized by combining certain levels of intrinsic motivation with an as yet undetermined volume of Starbucks Doubleshot Espresso. What was your favorite example of native advertising? Advertising Marketing Agency Daily'