Martech

JANUARY 11, 2023

The study analyzed the digital campaign of a theoretical high-end French perfume brand and presented a methodology for calculating GHG emissions of advertising campaigns along with best practices and rapid emission-reduction recommendations.

Transportation 110

Transportation Intrinsic Campaign Networking 110

Hubspot

JANUARY 23, 2015

The New York Times launched its sponsored content in January 2014, and the publication has become an example for the media in regards to how to present native advertising -- from the use of a subdomain to the labeling in the header. What was your favorite example of native advertising? Advertising Marketing Agency Daily'

Intrinsic 78

Intrinsic Advertising/ Marketing Promote Launch 78

Hubspot

JUNE 13, 2014

When she reviewed what she''d scribbled down the night before, she thought it was "just OK" -- and, after presenting it at the morning meeting, no one was particularly enthusiastic. It''s unclear why the slogan was chosen anyway, but it was a choice that would contribute greatly to De Beers'' tremendous advertising success.

Intrinsic 78

Intrinsic Campaign Advertising/ Marketing Education 78