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How advertisers can take the lead in reducing carbon emissions

Martech

The study analyzed the digital campaign of a theoretical high-end French perfume brand and presented a methodology for calculating GHG emissions of advertising campaigns along with best practices and rapid emission-reduction recommendations.

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The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

Hubspot

It''s hard to imagine that it''s only been three-quarters of a century since diamonds became the symbol of wealth, power, and romance they are in America today -- and it was all because of a brilliant, multifaceted marketing strategy designed and executed by ad agency N.W. Ayer in the early 1900s for their client, De Beers.