article thumbnail

How advertisers can take the lead in reducing carbon emissions

Martech

With digital advertising’s growth powering everything from connected TV platforms, retail media and outdoor advertising, the carbon cost of online advertising has become impossible to ignore. . Digital initiatives account for 3.5% of global GHG emissions, surpassing the aviation industry’s 2.5%

article thumbnail

9 Examples of Native Ads People Actually Enjoyed Reading

Hubspot

It reads: Perhaps within our lifetime we will even see to-do lists whittled down or even eradicated by Sunday nights, reversing the current trend of growth over the 48-hour weekend period. What was your favorite example of native advertising? Advertising Marketing Agency Daily' It’s truly a transformative prospect.”