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How advertisers can take the lead in reducing carbon emissions

Martech

Adopting more energy-efficient digital technologies by limiting the use of mobile networks and instead sharing via Wi-Fi can help significantly reduce carbon footprint. Targeting is a better use of marketing budgets, drastically reducing pointless impressions that needlessly generate carbon emissions. Maximize ad targeting.

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9 Examples of Native Ads People Actually Enjoyed Reading

Hubspot

In May, Wired released an in-depth, interactive piece on how technology is changing advertising. Olevich told reporters that her team is currently testing whether the phenomenon can be synthesized by combining certain levels of intrinsic motivation with an as yet undetermined volume of Starbucks Doubleshot Espresso.