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For ABM marketing, don’t get lost in technology

Martech

Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The strategy and technology go hand-in-hand because ABM is intrinsically strategic. Register for The MarTech Conference here.

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Why Your Next Lead Is No Better Than the Last

Iannarino

The evidence shows that it is a good practice to respond to a lead in something less than an hour, but there is no evidence that today’s Glenn Ross leads are intrinsically better than yesterday’s Glenn Ross leads. Why You Want to Believe a New Lead Is Better.

Intrinsic 313
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3 Ways to Build Customer Loyalty in the First 3 Months

Sales Hacker

External to the product While intrinsic product value is crucial, adding external value enhances customer loyalty. Combined intrinsic and external value becomes a dynamic force for rapid customer loyalty. Humane’s goal with the Ai Pin is to streamline technology interfaces, eliminating unnecessary clutter.

GTM 94
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How AI can help create bespoke customer experiences

Martech

AI-driven technologies are adept at interpreting a myriad of data points, enabling brands to offer hyper-personalized interactions. By leveraging AI, brands can create not just a product or a service, but a narrative that consumers feel intrinsically part of. That bespoke experience is something more companies should work towards.

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How marketing ops can learn to speak C-suite

Martech

MOps is increasingly recognized as the backbone of successful marketing strategies, wielding data, technology, and analytics to drive decision-making. At the heart of this issue lies an important issue: MOps must learn to speak the C-Suite language. Why the disconnect? That includes speaking in terms of what matters to them.

Intrinsic 114
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The 10 Most Common Sales Mistakes in 2021

Iannarino

That ranking is not about intrinsic superiority. Choosing Asynchronous Mediums: In the last five or six years, there has been an explosion of technological tools designed to automate prospecting through email. Not Occupying the One-Up Position: In any relationship between two people, one of them will be One-Up and the other One-Down.

Negotiate 156
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5 Rules to Win When Competition is Everywhere With Atlassian COO Anu Bharadwaj and Boast.AI Co-Founder Lloyed Lobo

SaaStr

It’s critical for a business to adapt when the situation calls for it, especially in response to new customer preferences, evolving technology, cultural movements, etc. Or, it might originate as an intrinsic reason, such as when Atlassian decided to move their business model to become a SaaS platform. In this session, Boast.AI