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How advertisers can take the lead in reducing carbon emissions

Martech

The media plan and data-driven estimates for the theoretical advertising campaign are taken from fifty-five’s real-world experiences. Its use of a theoretical client is a means of encouraging advertisers and agencies to draw parallels between their own campaigns and the study without intrinsic bias.

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The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

Hubspot

Soon after the discovery, the British financiers behind the South African mining efforts realized the diamond market would be saturated if they didn''t do something about it. So in 1888, they set two audacious goals: 1) Monopolize diamond prices. 2) Stabilize the market. Image Credit: De Beers , Advertising Archives.