The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
Hubspot
JUNE 13, 2014
Soon after the discovery, the British financiers behind the South African mining efforts realized the diamond market would be saturated if they didn''t do something about it. So in 1888, they set two audacious goals: 1) Monopolize diamond prices. 2) Stabilize the market. Image Credit: De Beers , Advertising Archives.
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